How to rank on the first page of Google?

How to rank on the primary page of Google?

In this article, I will show you exactly how to rank on the first page of Google, step by step. I used this method to rank on the Google page first. For competitive keywords, like link-building, tools, backlinks, and SEO checklists. And if you want to rank on the Google page first, you'll love the actionable steps in this article. 

I have a confession to make. I used to hate SEO. That is because my first site wouldn't rank, paying little heed to what I did. It was super frustrating. I hate you, SEO! And to make matters worse.

What did you say, SEO expert?

I was following all the recommendations that I read from so-called SEO experts.

"Create great content."

"Add keywords to your page."

"Make sure that your site loads fast."

SEO experiments

That stuff can help a little. But it isn't gonna rocket your site to the highest of Google's first page. And once I realized that, I decided to run many SEO experiments. I tried title labels, backlinks, anchor text, inward connections, and that's the beginning. And over the years, I began to put the pieces together. Flash forward to today.

I rank favorite in Google for plenty of competitive keywords, like nofollow links. 

Now it is time on my behalf to reveal the method that you can use to rank on the primary page of Google, step by step. So let's kick things off with step favorite, find three keywords.

So your initial step is to discover three keywords. They are keywords that you're going to create content around within the next step.

What's more, here's actually how to discover low competition keywords. First, head over to Answer the Public. This free tool finds questions that. Folks ask on forums, blogs, and social media, turning those questions into excellent keywords. The best part?

What is the AnswerThePublic?

The keywords that you get from AnswerThePublic are usually long-tail keywords. If you haven't heard of them before, long-tail keywords are keywords that are long and specific. For example, a keyword sort of a keto diet may be a short tail keyword. But keto diet breakfast recipes are a long-tail keyword. Even though many individuals tend to look for long-tail keywords. They're also not super competitive. 

Which makes them perfect keywords to travel after if you're starting. Another great way to find keywords is to, believe it or not, Reddit. Head over to a subreddit where your audience hangs out and glance at the topics folks are talking about. You can even pop these topics into AnswerThePublic to find long-tail versions of these topics.

Trending Topics

Finally, head over to explodingtopics.com. This free tool bubbles up trending topics in industries like tech, health, fashion, marketing, and more.

 

And because these topics are new. The keywords people use to find information on them aren't usually that competitive. So once you've got the smallest of three keywords to go, it is time for step number two to create epic content. So I recently teamed up with BuzzSumo to research 912 million articles. And one of our more surprising findings was that most content online doesn't get shared or linked to.

The formula for creating epic content

We found that 94% of all articles online have zero links. And there's a simple reason for that. Most of the content that people publish isn't that great. And if it isn't great. It's gonna stray among the many blog posts, tweets, YouTube videos, and Twitch streams that begin a day. So for your content to face out, it can't be good or excellent. For your content to be something that somebody else would wanna link to, it must be epic. Now there is no formula for creating epic content. 

Or, everyone would roll in the hay. But, you can do a few things to increase the odds that people will share and, more, link to your content. First, you wanna publish content that's long and in-depth.

What is BuzzSumo's study?

The BuzzSumo study that I discussed earlier uncovered a touch interesting nugget. And that nugget was that longer content gets more links than short content. , long-form content gets a mean of 77% more backlinks than straightforward content. Does this mean that publishing longer content will usher in thousands of links? Of course not. But publishing in-depth content that covers a whole topic in-depth can increase. The chances folks link to you. 

Next, you wanna add a hook to your content. A hook is some things that might make a blogger or journalist wanna link to your content. Your hook is often a stat, a case study example. A singular strategy, a rare interview, a tool or widget, or a visualization. Anything that creates somebody else says, wow, I want to link to the present can work.

How to increase blog conversion?

For example, a couple of years ago, I published this case study of how I increased my blog's conversion rate. The hook during this case was a selected case study that folks could reference in investigations. I also wrote a few unique strategies called the content upgrade, which was another hook. And because my page wasn't high-quality content. But included several clips, many people have linked there to post. 

Keyword-optimize your content

Now that your epic content is prepared to travel. It is time for step number three, keyword-optimize your content. On-page SEO has changed tons over the previous couple of years. Back within the day, keyword optimization was all about stuffing your page with keywords. But that doesn't work anymore. Instead, the goal of on-page SEO today is to offer Google context about what your page is all about. 

You furthermore may get to help Google understand your page's topic. Here's how to do it. Your initiative is to incorporate your target keyword during a few crucial places on your page. Instead, I have a brief, five-line intro, then it's time for the first strategy. Next, confirm that your content's design is on point. 

Google can understand that your page is about that specific term. , you wanna add your keyword to those areas of your page. Next, it is time to offer Google more context about your page. 

What are LSI keywords?

And the best way to do that? LSI keywords. LSI keywords are words and phrases that are associate with your target keyword. Put, they're terms that tend to point out next to your keyword around the web. For example, if your target keyword was fresh prince, LSI keywords would be terms like this. And when Google sees these LSI keywords on your page.

It makes them say we're confident that this page is that topic. You can find these LSI keywords by checking out your keyword. Then scrolling to the rock bottom of the search results. The bold suggested keywords here usually make great LSI keywords. Then sprinkle during a few of those LSI keywords on your page, and you're good to travel.

With that, let's dive right into step number four, optimize your content for users. Back in the day, Google would rank pages based almost 100% on who had the most backlinks. Yes, backlinks are still important. And I'll show you the way to build backlinks within the next step. But to rank in Google today, backlinks aren't enough. 

Your content also must be optimized for users. That's because Google pays close attention. How people interact with your site within the search results. And if they notice that folks are clicking on your site then heading back to Google, they'll downrank you. Boring, next! But if they see users sticking on your page. That's a symbol that you're giving Google searchers what they need. 

This is awesome! And you'll usually get rankings to boost. With that, here's the way to optimize your content for users so that they stay on your page.

Structure your content

First, structure your content, so people start getting actionable info ASAP. In other words, you do not wanna start your post off with an extended explanation about why the subject is vital. That's only gonna make people bounce. Instead, use a brief intro. Then get right into the steps, tips, recipes, workout plans, or whatever you're gonna cover in your post.

For example

I don't get into a long backstory in this post from my blog about that. Why SEO your site is base on a design first and content second. So if your site seems like this, you'll expect a high bounce rate. Now that does not mean that your site must win any design awards. Or look fancy. In fact, in my experience, a straightforward design tends to figure best. 

For example, if you check out this post, there's nothing fancy about it. But it does have a clean design that creates it easy to read and skim. This leads us to our last step, step number five, to build backlinks. Are backlinks still important for SEO? Yeah. Digital has been tracking the importance of backlinks over the last three years.